Monday, 3 December 2012

How to make money online

           Online enterprise



           Whatever you want. Shakil Thasariya began collecting autographs as a 13-year-old schoolboy, when the former President APJ Abdul Kalam gave him one in 2003. A year later, he discovered that his passion could be profitable when he sold 10 autographs to an antique dealer for `4,000. However, finding buyers in his hometown, Rajkot, Gujarat, wasn't easy. The perfect avenue: eBay. The portal opened up access to a wider and more keen clientele. He made quite a few successful sales and also got in touch with a lot of autograph dealers in the US and Europe. "This business of selling autographs is based on trust, especially if you are doing so online. To have a credible long-term reputation, I offer my clients a 100% money-back guarantee if they discover that my autographs are fake," says Thasariya, who earns about `7,000 a month by selling 7-8 autographs. 

The online medium is a perfect platform for small entrepreneurs or startups , who cannot afford to rent office space or shop. However, maintaining a Website also requires work and money. A free and easily manageable platform is social networking sites, most notably Facebook. SayNikita Fernandes and Vinisha Dugar: "We were already members of Facebook and had a wide circle of friends, so when we decided to launch our own business, Fishing Hook, using the site was a logical choice. Besides, managing a dedicated Website would become too difficult to handle." 

The two Mumbai-based friends launched their business in July last year. They outsourced accessories from China and Hong Kong, put up their photographs on Facebook and then sell these in India. Within three months, they had about 500 fans on their page and were generating orders worth about 10,000, of which 3,000 was their profit margin. 

Initially, they would deliver the products themselves and collect cash from customers. However, as their clientele grew in other cities, they began to courier the products and charge 100 as shipping charges. In September this year, they joined hands with an e-commerce portal, Ebagsfull.com, where they have put their products on display. Today, their Facebook page has nearly 2,100 fans and their client base has expanded to Delhi, Pune, Hyderabad, Bangalore and Kolkata. 

There are hundreds of online sellers who are leveraging the World Wide Web to create wealth. And this is just the tip of the proverbial iceberg. 

way to make money online

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